All of a sudden people came up to me at the club, the looks on the street, I was no longer anonymous, so the blog slowly died.
As a career i choose to become a fashion buyer, still serious but close to my love for fashion and creativity - a real job And my life was filled with great adventures, travels and fun projects working for one of the worlds biggest retailer.
But something was missing...and it had to take me a promotion, 30:s crisis, pick up my bags, leave it all for Paris in a midst of pandemic, panic attacks, hussling restraunt and baby sitting jobs, try diverse get rich quick schemes online and trying to figure out what to do with my life.
The Constant Dilemma:
Money And Security Versus Passion. To Finally Come Home To What Was Right All Along
Ever since I was a kid I OBSESSED with fashion magazines. I spent my whole allowances on them buying 10 magazines each month.
Voge and ELLE was at it’s peak back then in the 90s and no IG in sight. It was the magazines that offered the escape to dream, imagine another world more exciting, glamorous
Coming to Paris, without knowing it, I started to uncover my passion for creative direction and curation of worlds
I picked up a camera that turned into fashion editorial photography, curating moodboards of worlds I wished existed, collecting words that light my soul on fire.
But I had this limiting idea , that I need a real job having this magazine is silly. It had to take me 2 more years to realise, "money is not important if can’t do what I love"
The Name RETOUR came to me in my sleep when I was feeling my most depressed and lost in a little studio in Paris alone on Christmas Eve
RETOUR refers to the french word RETURN. It’s the return to your authentic highest self, before anyone had an opinion
I don’t know where this journey will lead, it’s all so new and unfamiliar - it’s been a dream to do this magazine, but I always put on the "shelf of someday"
But Already Doing The Branding, The Logo ,Putting Together Some first posts - it just flows, feels so aligned, so easy in a way
because it’s me
So, the project you dream of starting, that clothing brand, the instagram...grow the muscle and start creating something that’s yours - start small, every day,
grow the habit of becoming that
version of you
the RETURN to YOU
The Highlights Of
The Week
01 . Hitting Publish On RETOUR Magazine Edition 01
02. Guilty Pleasure Of Night Binging All's Fair Before Going To Bed
03. The Excitement Of New Adventures
On The Wishlist
